These novels will give way, by and by, to diaries or autobiographies – captivating books, if only a man knew how to choose among what he calls his experiences that which is really his experience, and how to record truth truly.”
– Ralph Waldo Emerson
Journeys in AI and looking at how Google sees your website.
In the old days of SEO there was the Page Rank which was a cute play on words. Larry Page, a CEO at Google invented the phrase but everyone knew it was about how good your SEO (search engine optimization) was ranking. It was a scale of 1 to 10 and a 6 or a 7 was good and maybe meant you were on the first page of Google search results. About eight years ago Google got rid of exposing your Page Rank. No longer could you look under the hood or see the dirty laundry in the Google closet.
The other day I experimented with Google AI Mode and discovered some interesting assumptions by this everchanging technology. Little does Google know that I write these posts for fun and sometimes to vent and scream at the stars, but most often to embrace the 1st Amendment of the United States Constitution and simply speak my mind. At one point the internet was meant to be a force for equalization and democracy. Imagine that!
Anyway, Google AI Mode is always changing. When I query “who writes for the san francisco journal?” over time I have gotten different results. At one point it came back with:
It is important not to confuse The San Francisco Journal with the much larger and more widely known daily newspaper the San Francisco Chronicle which has a large staff of reporters and editors.
This I thought an odd and and interest observation. It could have also said “It is important not to confuse The San Francisco Journal with the much larger and more widely known daily newspaper the San Francisco Chronicle which survives by advertising from major corporations (petro-chemical, pharmaceutical, big-tech, banking, etc.) which they rarely cover by doing real investigations and perhaps finding malfeasance and bad news. The editors do seem a bit spineless.” Evidently not being beholden to large corporations is no longer a good thing. For Google AI, independent journalism is not a value-add. Bigger is better. A monopoly is the best.
A few weeks later I did the same query and got different results. This time it stated.
The search results for “San Francisco journal” also show numerous journalists from the city’s main newspaper, the San Francisco Chronicle.
My goodness! How did that happen? Numerous journalists from the Chronicle? It must be that darn “ghost in the machine” thing. The SF Journal is unrelated to the Chronicle though I do subscribe to the Sunday paper mostly to get the funnies.
Which brings me to one of my ideas that no one seems to get. The internet is all just publishing. It matters not whether the content is produced by aunt Gertrude and posted on Facebook or a fancy computer algorithm, it is all content which is owned and often “monetized” by someone – usually a big tech company. While tech companies like to distance themselves from the responsibilities of this content with what they call “platforms,” in the end they are simply publishers.
And do remember, the San Francisco Journal is not the San Francisco Chronicle Just stating the obvious.
Electronic communities build nothing. You wind up with nothing. We are dancing animals. How beautiful it is to get up and go out and do something. We are here on Earth to fart around. Don’t let anybody tell you any different.
– Kurt Vonnegut