Haight Ashbury Music and Wise Surfboards Closing

Happy New Year! Out with the old, in with the new! It is 2020, a number with a perfect ring. Even. Clear and surely a year that will be remembered as long as we are on the planet –  which according to the latest reports may not be that long.

What will hopefully be remembered are two great San Francisco stores, Haight Ashbury Music Center  and Wise Surfboards – both are closing.  (Haight Ashbury Music will be open until January 20, 2020.)

Haight Ashbury Music Center and Wise Surfboards were essentially unsustainable, competing with eCommerce and the internet.  Retail can be a pretty cut-throat world and eventually even Walmart will feel the heat.

PART 1: Haight Ashbury Music

“Haight Ashbury Music Center got it’s start on Haight Street in 1972. Hundreds of famous — and thousands of not-so-famous! — great musicians have walked through our doors over the years. Along with thousands of student players just starting out. Unlike many of the big-box retailers, we’re a locally owned music store and have been under the same management for over 30 years.”– https://haightashburymusic.com/about/

The quote above kind of says it all. A neighborhood music store started at a time when a lot of famous musicians lived within a few blocks and surely Bob Dylan, Janis Joplin and Jerry Garcia walked through the front door.  Rock and Roll was everywhere. Haight Ashbury Music carried all kinds of instruments – even wind instruments. Many a time I have found myself in Haight Ashbury Music  buying a  harmonica in a weird key for some gig in a hour.  It was an excellent shop with a great vibe and will be missed. RIP.

PART 2: Wise Surfboards

Wise Surfboards has had many locations out in the Sunset neighborhood of San Francisco. For many years the store had a seemingly endless quantity of excellent surfboards, all with their beautiful clean decks pointed towards the sky. Long boards that everyone would drool over – all out of our price range. The place was hopping. Wise Surfboards is where surfers in San Francisco would buy their boards and wetsuits. The last time I went in the place it was dead with not a single customer. I made my way to the third floor and bought a surf hoodie for the cold Ocean Beach waters and knew the days were numbered.

Part of the fabric of the San Francisco surf scene will be forever altered. Wise Surfboards hosted many community events. The great big wave surfer Fred Van Dyke once did a book signing. Surfboard shapers would give talks about surfboard design. Sometimes Wise would even screen new surf movies. In the morning you could call a number and they would give you the surf report. You got to know the voices and it was odd when you finally met the person face to face. Sort of like seeing a radio host for the first time. One day a young employee was on surf report duty and had the brilliant idea to tell the world that the surf was terrible when it a was actually very good.  He had the day off and was heading out to go surf and he did not want a crowd in the line-up.  Bob Wise, was a bit perturbed as I remember, True story.

http://www.wisesurfboards.com/

So If you are in San Francisco heading to the ocean, plan ahead. Bring your wax and an extra leash. Pretty soon there may not be a single surf shop out by the beach.