Cultural appropriation, at times also phrased cultural misappropriation, is the adoption of elements of one culture by members of another culture. This can be controversial when members of a dominant culture appropriate from disadvantaged minority cultures.
Wikipedia
Among many segments of society there is a lot of attention to the issue of “cultural appropriation.” Researching it online you find that the phrase “cultural appropriation” goes back to the 1960’s. So much of that appropriation seemed to come about rather naively and certainly due to ignorance and insensitivity. The end result, besides being disrespectful was often downright silly. The Atlanta Braves. The Kansas City Chiefs, The Washington Redskins all seem to be names associated with a time when ignorance and a lack of cultural awareness was common and not even understood as a problem. Today, cultural appropriation seems to come to light mostly when a celebrity dresses in a certain way and does not understand the significance of the garb, or college students use “Day of the Dead” as simply an excuse to get drunk and try out new costumes, make- up, tequila and margarita mixes.
“Surfing the Internet”
But just as cultural appropriation was and is fueled by the marketing industry, so too is language appropriation. In the internet era there are many new marketing terms associated with the digital things that have metaphors from a romanticized analog object. The phrase “Surfing the Internet” conjured up in the mid 1990’s was a precursor for things to come. This phrase “surfing the internet” is simply strange for anyone who has ever actually surfed. When you surf, you often drive a car to the beach, paddle out past the incoming waves, wait for often a quarter of an hour for a set to come and fight off at least ten other people to catch a wave. Most of the time is spent far from any digital technology in the nature. As many big wave surfers say – “once you leave the beach you are in the wild.” Unlike being at your computer looking up websites, when you go surfing you do get a lot of exercise.
By contrast, when you open an internet browser you rarely get any exercise. You can instantly choose a website from a URL in your head, or go to an number of URLs that you have already visited. New pages flash in front of your face but you never get any of that energy that you get when you are in the ocean. The whole experience is actually nothing like surfing. Take up surfing. You will see what I mean.
“The Cloud”
Another silly term/metaphor is “The Cloud.” When I first heard this term in around 2005 the next weekend I was at a Super Bowl party with someone who is a network administrator and we were laughing about “The Cloud.” What is “The Cloud?” “The Cloud” is simply a server or data center connected to a network that can have redundancies and co-locations so that you can access data and applications from anywhere. The point is to make things secure, predictable and easy to maintain. It is also about monetizing software and data.
Real clouds, on the other hand are anything but predictable. They do not store any digital data and they often move in unpredictable ways, release large amounts of water, ice, hale and snow and sometimes play a dance with the earth and electricity. Real clouds are nothing like “The Cloud.” They are in the sky. Data centers are often those huge, nondescript warehouse buildings next to highways that look very nondescript.
Your data is not somewhere up in the sky floating around in a cloud. More likely it is along highway 101 along with a lot of refrigeration to keep all the servers from melting down. Sometimes the data center is in Florida as we know when there is a hurricane whole data centers can go down.
“You Guys” and the Death of “Ladies and Gentlemen”
I am not sure when this expression “you guys” became ubiquitous but among people under forty it is everywhere. I find it often used when a group of woman are together and one is addressing the entire group. “You guys, let’s go get some coffee!” Does the speaker not see they are addressing only woman? Do they not realize that their great grandmother did not actually have the right to vote and this may be insulting? But perhaps it is the informal nature of our society. Perhaps it is just an expression without any real thought. Perhaps it is, and this is my general observation, the new “ladies and gentlemen.” Indeed when I hear the phrase “you guys” over and over again, instead of wincing, in my head I just replace “you guys” with “ladies and gentlemen.” I do not dislike the “you guys” people. I just find the expression inaccurate and sexist and it plays into our misogynistic and patriarchal society. For woman, “you guys” is not empowering and should actually be insulting.
What is even more peculiar about “you guys” is that we live in times when whole generations, organizations and academic institutions are very sensitive about pronouns. “Please call me “he” on Mondays but by Wednesdays I usually am feeling very non-binary so on Wednesdays use “they.”” Good grief what a quandary! Perhaps we should all go by UGYZ the new “you guys” which is really “ladies and gentlemen” which doesn’t really have a gender, just like the phrase “mankind” which does not actually have a gender but in the end really just means “humans.”
UGYZ. Upper or lowercase. It means the same. Invented here on the pelicancafe.net. Use at your own discretion and now approved for use in Scrabble when you are having a problem getting rid of your “Z.”